News
April 15, 2026
Reitmans Named Premier Fashion Partner of the McCord Stewart Museum
Press Release
Montreal, April 15, 2026 – The McCord Stewart Museum is pleased to announce a new partnership with Reitmans, Canada’s largest women’s apparel retail chain, which becomes the Museum’s Premier Fashion Partner. This commitment from the Montreal-based retailer comes at a highly symbolic moment, as Reitmans celebrates its 100th anniversary.
Through this significant partnership, Reitmans is providing meaningful support to the Museum’s mission and to its recognized expertise as Montreal’s fashion museum. This support will help strengthen and expand the McCord Stewart Museum’s fashion initiatives, in keeping with its values of diversity, inclusion and the celebration of cultural heritage.
“The McCord Stewart Museum is honoured to count Reitmans as its Premier Fashion Partner. This proudly Montreal-based company is recognized for its commitment to designers and to the fashion industry in Quebec and across Canada. This show of confidence speaks not only to the Museum’s essential role in preserving and sharing the history of fashion here at home, but also to its role as a platform for showcasing individual creativity and the vitality of the communities that bring it to life today,” said Anne Eschapasse, President and Chief Executive Officer of the McCord Stewart Museum.
“For 100 years, Reitmans has been deeply rooted in Montreal’s fashion community and in the broader Canadian industry. Partnering with the McCord Stewart Museum, which celebrates this heritage while inspiring the next generation of designers, is a natural fit for us. As we look ahead to our next century, we are proud to help elevate fashion culture here at home and to support those shaping its future,” added Andrea Limbardi, President and Chief Executive Officer of Reitmans Canada Limited.
The Museum’s Premier Partners Program
About
Designed for companies and foundations seeking to amplify the Museum’s mission, the Premier Partners Program offers structured, multi-year partnerships. It is organized around five pillars: Montreal Stories—supported by Power Corporation of Canada—Photography, Indigenous Cultures, Youth and Families, and Fashion, now supported by Reitmans. The program reflects the principles that guide the Museum’s commitments: diversity, inclusion, sustainability and decolonization.
Reitmans
About
For 100 years, Reitmans has supported Canadian women with fashion that is accessible, inclusive and designed for real life. The proudly Canadian brand now operates more than 200 stores across the country, while maintaining a strong digital presence. As it enters the next chapter of its story, Reitmans is unveiling a renewed vision: a modernized in-store experience, trend-driven collections and a digital platform designed around how women shop today. One hundred years on, the story continues, and the next chapter is being written.
The McCord Stewart Museum
About
A landmark in the heart of Montreal for over 100 years, the McCord Stewart Museum bears witness to the history of Quebec’s metropolis as well as its influence in Canada and around the world, celebrating the vitality, creativity and diversity of the communities that make it up.
The Museum amplifies their voices by interpreting and disseminating the remarkable heritage under its custody: six expansive collections of 3.2 million images, objects, documents and works of art that make it one of North America’s leading museums.
In keeping with its commitment to decolonization and sustainable development, it creates stimulating exhibitions and educational, cultural and community-engagement activities that look at the social history and contemporary issues affecting its audiences through a critical and inclusive lens, inspiring them to take action for a fairer society.
Information and interview requests
Marc-André Champagne
Officer, Public Relations
514 861-6701, ext. 1239
marc-andre.champagne@mccord-stewart.ca
Merci à nos partenaire
